Versfeld & Associates is a Durban-based communication consultancy. Director Sharlene Versfeld, an award-winning a marketing and public relations specialist works primarily in the creative , but also works extensively in the corporate sector.

• Development of Marketing Stratgies including Social Media and PR strategies

• Implementation of strategies including:

  • Media campaigns

  • Development of key messaging and positioning

  • Roll out of media releases, angles and interviews

  • Development of client/stakeholder relationship with media

  • Development of media materials (media kits: photography, media releases, fact sheets etc)

  • Media partnerships (sourcing and managing partnerships with relevant/selected media)

  • Copywriting 

  • Media accreditation 

  • Development of hospitality/insight plans for media

  • Stakeholder relationships

  • Advertising (above and below the line) campaigns including social media with selected partners or working closely with appointed advertising agencies on joint campaigns

  • Social media implementation and community management

• Monitoring, evaluating and reporting on the campaign