International Climate Action Pilot Programme in South Africa Positions Tourism as a Force for Conservation

The Kimkim Climate Action Pilot Programme,  currently engaging 25 tourism properties across South Africa is challenging the dominant climate crisis narrative around travel, positioning tourism not as the problem, but as a vital part of the solution.

The programme aims to empower small to medium accommodation providers to embed practical, measurable sustainability practices into their operations, turning travel into a meaningful force for conservation, community support, and environmental awareness.

Funded by Kimkim, a US-based travel company that helps travelers plan authentic, personalized trips around the world, the programme is implemented by the globally renowned Wilderness Leadership School, with technical expertise from ETC Africa, a leader in tourism related carbon footprint management and market access via Johannesburg-based The Eco Travel Boutique.

“At a time when climate related conversations often centre on guilt and reduction, this programme offers a different perspective,” says Duncan Pritchard, Director of ETC Africa. “The greatest environmental challenge is not travel, it is disconnection. Travel connects, and reconnects, people to the natural world, and when guests have the opportunity to see wildlife, engage meaningfully with local communities, or simply stand in a forest, that’s when we see a shift. That emotional connection is one of the most underestimated drivers of conservation action today.”

“The loudest voices in the climate arena often make travellers feel guilty about what they are not doing, rather than feel empowered about what they can do. This is a risk to the tourism economy,  a vital driver of sustainable livelihoods and conservation spaces worldwide,” he adds. “People protect what they love and they only love what they’ve experienced.”

The science underscores the stakes. Intact African ecosystems store substantial carbon, typically around 30 to 50 tonnes per hectare in savannah and bushveld, and well over 150 tonnes per hectare in tropical forests, with even greater amounts held in soils. These landscapes are not scenic backdrops; they are functioning climate infrastructure..

"Our goal, with every traveler, is to help them connect to the community and culture of the destination," says Kaelyn Harris-Vincent, Brand Marketing at Kimkim and lead of the Kimkim Climate Initiative. "When tourism is done with intention and thoughtfulness, it really can be a force for good. The question isn't whether we should travel, but whether our travel makes the places we visit stronger and more resilient. Ecotourism allows travelers to see these places and have an impact at the same time. This programme ensures every stay contributes to something bigger than the trip itself."

Funded through Kimkim's Climate Initiative, the programme is offered at no cost to participating properties. The programme helps properties establish their baseline carbon footprint, benchmark against peers, and build capacity through workshops and project design. This becomes the launchpad for identifying and implementing projects that reduce emissions, protect natural carbon sinks and create lasting value for conservation and communities alike. By the end of the year, participating properties receive Verified Impact branding and guest-facing marketing assets, enabling them to communicate their carbon footprint journey clearly and confidently.

Carbon footprinting has become the global standard for measuring environmental impact,  not because carbon tells the whole story, but because it provides a consistent, quantifiable baseline against which any operation can assess its efficiency and track genuine progress. For tourism businesses, it transforms vague sustainability intentions into credible, comparable data.

“What matters is that a carbon footprint is used as a management and learning tool. This programme gives travellers something more valuable than an offset: the confidence that the places they choose are managing their impact and turning every visit into a real contribution to wild places and communities,” says Esther Ruempol from The Eco Travel Boutique. “Rather than asking travellers to offset guilt, this programme reframes the conversation as an invitation to be part of something bigger.”

Participants gain a comprehensive support package that makes sustainability achievable and meaningful, helping properties turn their carbon footprint into a force for good, tell their story with confidence, benchmark against best practice, display verified credentials, and join a growing movement redefining what responsible tourism looks like.

About the Programme

The Kimkim Climate Action Pilot Programme invites accommodation providers across South Africa to step into a new narrative, one where tourism actively contributes to conservation, community growth, and environmental resilience. The programme is offered at no cost to qualifying properties. 

For more information on participating in the programme visit: www.verifiedtourismimpact.org or email verifiedimpact@etc-africa.com

Durban’s Lower Molweni Begins to Ramp up its Tourism Offerings

Four organisations in Durban, have been collaborating to support and develop the exquisite Lower Molweni Valley for local and international tourism, in an effort to stimulate and drive the community’s economy in a setting that has high tourism potential.

Lower Molweni  is a short drive into the Valley of 1000 Hills from Hillcrest and is a hikers, birders and nature-lovers paradise. Now Durban’s Green Corridors, with its vision to see communities thrive in balance with the habitats around them, is working together with the local organisations: Kloof Conservancy, Philangethemba Impact, and 1000 Hills Community Tourism Organisation, to develop eco-tourism initiatives that create local employment and business opportunities and at the same time protect the environment. 

A welcome break during a hike atop the granite waterfall, with muffins and juice catered for by K&X Café with rugs and cushions created by the Ibongezi Crafters.

These organisations, which have varying mandates, have pooled resources and ideas with Green Corridors: The Kloof Conservancy, aims to promote environmental awareness and conserve the area’s natural habitats; Philangethemba Impact, is a collaborative empowerment programme between the social outreach ministry of St Agnes Anglican Church in Kloof, and the neighbouring Molweni Valley community, and 1000 Hills CTO, is the local community tourism organisation promoting tourism in this area. 

Currently, in this area there is a network of community-developed nature trails that lead hikers through the spectacular rugged cliffs and forests of the area, just on the outskirts of the Krantzkloof Nature Reserve. This reserve has is a biodiversity treasure trove including 50 mammals, 253 bird, 35 reptiles, 150 butterflies, 273 tree and over 1500 plant species.

Much work is being done by partners on the ground including the community of Lower Molweni Trust around various new and exciting tourism opportunities, including a 1.4km zipline, which is planned to be the longest in South Africa, experiential and cultural tours around the local community, and Pop up Camping - Green Corridors’ unique portable camping experience which can move from site to site.

For local community members, microbusinesses have started up, as a result, providing employment opportunities and are expected to grow as interest in the area increases. Businesses include trail clearers who cut paths and remove alien plants from the trails; litter and waste controllers, a catering business K&X Café and Ibongezi Crafters based at the Philangethemba Impact site – the start point of the nature trails. Local trail guides are being trained and mentored by experienced Green Corridors nature guides.

“We aim to develop local tourism opportunities and help stimulate community-based economies, through our vision to connect people to the planet,” says Duncan Pritchard, of Green Corridors. “The support of tourism in this area plays a pivotal role in ensuring the long-term conservation of this incredibly beautiful part of Durban. This is all achievable by integrating socio-economic needs with conservation needs, and by working hand in hand with local organisations and the communities in and around the area.”

“Our overall goal is to create hope and tangible outcomes for the people in this area,” says Siphiwe Gumede of Philangethemba Impact. “Adding an adventure aspect to the offering like the zipline, will help to draw people to the area, and stimulate the various small businesses that rely on tourism.”

“Central to what we do is to promote the area to support businesses operating in this exquisite environment here in the Valley of 1000 Hills,” says Jennifer Gregory, of the 1000 Hills Community Tourism Organisation. “Key to this is ensuring the environment lives up to the promise, so part of that is to have local buy-in and interest in what is being planned, to maintain its natural beauty.”

Hikers at Lower Molweni

Paolo Candotti, Chairman of the Kloof Conservancy says, “This is a really exciting collaboration for us all, as we work together to find the solution to the social and environmental needs of the people in this area. As we collaborate to find workable and sustainable ways to develop the tourism offerings, we are always open to sharing knowledge and welcoming other organisations and partners who are interested.”

All trails are guided. For more information or to book contact: +27 (0)31 322 6026/7 +27 (78) 726 4890 or email frontdesk@greencorridors.africa

-ends